The Ethical Questions Behind Nasubi’s Experiment

In 1998, a young Japanese comedian known as Nasubi became the focus of a highly unusual—and controversial—reality show. Isolated in a bare apartment for over a year, he lived off prizes he won through magazine sweepstakes while his every move was filmed. Stripped of his clothes, privacy, and basic necessities, Nasubi’s struggle was broadcast weekly for millions of viewers, all without his knowledge.

The show, part of Susunu! Denpa Shōnen, became a massive hit. While it entertained audiences, it also raised questions about the treatment of its star. More than two decades later, Nasubi’s story still prompts discussions about ethics in entertainment. Was it a bold and creative concept, or did it exploit a vulnerable individual?